Follow Pipitone Group

Subscribe by Email

Your email:

Current Articles | RSS Feed RSS Feed

New Demand to Close Blog Post Helps You Close the Loop

Arnie Begler 185

Every marketer wants to demonstrate a positive impact and ROI. Through closed-loop marketing you’ll be able to more closely, if not directly, associate increasing numbers of customers and dollars earned back to the marketing initiative that generated them. Check out our VP of Strategic Integration, Arnie Begler’s post, “Close the Loop Between Marketing and Revenue” on our Demand to Close blog to find out how you can start utilizing closed-loop marketing best practices today. 

Pipitone Group Welcomes Back One of Its Own

Brittany Smalls (2)

Pipitone Group (PG) is excited to welcome back Brittany Smalls to its team of integrated marketing professionals. Previously a public relations intern at PG, she rejoins the PG team as a Digital Marketing Specialist. In this role, she will develop Search Engine Optimization (SEO) strategies, utilize web analytics, and help guide our clients—and their customers—along the path to purchase. She’ll be working in concert with all our great people.

New Creative Manager Joins Pipitone Group

Jessica Silay (2)

Pipitone Group (PG) is excited to welcome Jessica Silay to its team of integrated marketing professionals. She joined PG as a Creative Services Manager at the beginning of June. In this role, she manages the creative design and production departments, creates schedules and ensures that projects are completed on time, working in concert with all our great people.

Pipitone Group Welcomes New Account Supervisor

Jackie sized

Pipitone Group (PG) is excited to welcome Jackie Hantz to its team of integrated marketing professionals. She joined PG as an Account Supervisor in April. In this role, she manages client relationships, leads internal project teams and identifies growth opportunities for clients, working in concert with all our great people.

Pipitone Group Aces HubSpot Certifications

Hubspot Photo

At Pipitone Group, we pride ourselves on a collaborative, holistic approach (InteGREAT Thinking) to developing strategy and tactics for our clients.We are excited to announce that we have gained four new HubSpot certifications: the inbound certification, HubSpot certification, partner certification, and HubSpot Design certification. While gaining these certification required both classes and tests, the certifications will be used to continue doing what we do best: inteGREAT and strategically leverage all marketing and communications tools and tactics to achieve the maximum brand effect for our clients.

Pittsburgh: Nominate a Small Business Community Hero Today!

Pittsburgh Blog

Last year, our president and CEO, Scott Pipitone, was the first to be named a Small Business Community Hero by Direct Energy and Pittsburgh Magazine. Scott was recognized because with his direction, employees of the Pipitone Group provided pro-bono marketing services to the tune of more than $230,000 of in-kind contributions for nonprofit organizations. These contributions don't include Scott’s personal financial contributions, and his fostering and facilitating of a spirit of giving back to the community in his employees, who in turn, take that spirit into their own communities.

Pipitone Group Welcomes New Content Specialist

Bethany Dzielski Pipitone Group Content Specialist

Pipitone Group (PG) is pleased to welcome Bethany Dzielski to its team of integrated marketing professionals. She joins PG’s Communications Department as a Content Specialist. She will be providing great work (copywriting, editing, brainstorming of and executing on creative ideas) in concert with all our great people—clients and PGers alike.

Two GREAT Interns Join the Pipitone Team

Allison sized

Pipitone Group is proud to announce that two GREAT interns will be joining the PG team this summer. Both rising seniors at their universities, Allison Kunkle will fill the role as our communication intern, and Carolyn Benckart as our account services intern.

Demand Generation: Friends, Marketers, Countrymen, Lend Me Your Ears!


Lessons learned two years into marketing automation

Pipitone Group Exceeds $1,000 Fundraising Goal in Highmark Walk

Highmark Logo
Proceeds benefit PG client Presbyterian SeniorCare

A small but mighty collection of Pipitone Group staffers and their families braved threatening skies and chilly temps to participate in the 5K Highmark Walk for a Healthy Community on Saturday, May 17.  All proceeds from PG’s fundraising efforts went to benefit the recreation fund at Presbyterian SeniorCare, one of PG’s B2C accounts.

All Posts