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Cutting Through Layers to Find the Core of a Marketing Issue

  
  
  
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Sometimes, you have to pull away the layers to get the core of a marketing issue.

Ad campaigns help replace second-semester freshman transfers

  
  
  
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The media often warns that higher education may be the next big bubble to burst. As a parent with college-bound kids, that news makes me shudder. But with colleges and universities as clients, I get to see some of the proactive solutions that may help prevent such a catastrophe.

The Job of Creative Director: Dispelling the Don Draper Myth

  
  
  
Don Draper resized 600Adman Don Draper as portrayed by Jon Hamm on AMC's "Mad Men."

Sometimes, when people ask me what I do for a living, and I tell them I’m a creative director at an ad agency, they look at me and ask, with trepidation, “Like Don Draper, on Mad Men?”

Pipitone Group Names New Principal

  
  
  
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Pipitone Group is proud to announce that Arnie Begler has been promoted to an agency Principal.  Arnie has served as the agency’s Vice President of Strategic Planning and Business Development for the past 10 years. 

Pipitone Group Wins Two PRSA Awards

  
  
  
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Pipitone Group was very excited to win two different awards at the PRSA Pittsburgh Renaissance Awards on January 28, 2014 for their collaborative efforts with the teams at PPG and CENTRIA.

Pipitone Group Announces Promotion

  
  
  
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Pipitone Group extends a hearty congratulations to Leah Moore, our former senior interactive project manager who has just been promoted to Digital Marketing Manager!

Pipitone Group Makes Significant Donations to Food Pantry

  
  
  
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Northside Common Ministries Food Pantry director Jay Polizani (center) accepts donations from Pipitone Group Principal Ron Moehler and Relationship Manager Courtney Connor.

Pipitone Group Welcomes Vice President of Client Marketing

  
  
  
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Pipitone Group (PG) is pleased to welcome Scott Witalis to its team of integrated marketing professionals. He joins the company as the Vice President of Client Marketing.

Breaking Bread, Brightening Lives

  
  
  
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We are very fortunate to have another successful year at Pipitone Group. However, during this time of year, we realize that others aren't as fortunate. That is why this holiday season we are supportung the Northside Common Ministries' Community Food Pantry. This wonderful organization provides a week’s worth of food for more than 950 food insecure Northside individuals and families each month. 

Pittsburgh Graphic Design: The More Things Change...

  
  
  
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If you spend 40-plus years in any industry, you’re liable to see change. If you spend it in the marketing and communications industry, you’re destined to see it. My new home away from home here at Pipitone Group, an integrated marketing agency, has embraced change so much that it’s ingrained in our mission statement: Always evolving, ever learning, constantly growing by doing great work with great people. 

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