According to a study published by the AIA, in today’s digital space, architects rely on product manufacturers’ websites for support throughout each phase of the specification process. How can product manufacturers ensure that their online content supports each phase’s unique needs?

Convert these insights into more specs with a free content audit from Pipitone Group.

[The Mission]

Accelerate your architect-focused content strategy with a complimentary content audit that targets the architect’s odyssey toward specification. Use it to create an architect microsite, reorganize your existing website and more.

Once our crew makes an initial connection, you’ll get:

• A full audit of your currently publicly accessible architect-centric Web content
• Identification of the “black holes” in your architect content strategy
• A recommended content outline that aligns with the architect’s work process

[About Us]

Presenter of the AIA 2017 ARCHITECT Live! panel, “2017: A S.P.A.C.E. Odyssey to Specification,” Pipitone Group has brought measurable results to clients serving the architectural building products industry for more than 20 solar orbits. These ongoing experiences have helped us develop highly effective, integrated marketing campaigns and cultivate an understanding of how products move from specification to installation and the complex relationships between architects, contractors, owners, developers, sales channels, internal sales teams, rep and distributor networks and wholesalers.