Qualify Leads

 

Not all customers are created equal

The journey from initial inquiry to sales-ready lead is a complicated and, depending on your industry, lengthy path. In fact, studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Gleanster Research].

Learn how to extend interest in your campaign offers (such as guides and white papers) to your brand through demand generation and lead nurturing.
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Lead Generation eBook

Ever wondered if lead generation can make a difference for your business? This eBook is based on real data from 4,000 businesses that used lead generation techniques.

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30 Greatest

The 30 Greatest Lead Generation Tips

What makes the best lead-generating content? What drives killer landing page performance? How should you create offers that are impossible to ignore? Get the answers to those questions and more with this free e-Book.

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CTAs

The Complete Guide to CTAs

You’ve lead the horse to water, now give him a call-to-action. From creative copy to visual design, this free e-book will help you create CTAs based on prospects’ behavior, develop them for specific campaigns and determine where they belong on the page.

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Lead Scoring: The Basics

Lead scoring is a must-have tool for today's marketer. It helps you focus on better qualified leads, lending direction to marketing efforts. Read this eBook to learn more.

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Lead Nurturing: Questions/Answers

The components of lead nurturing are as varied as the concept itself. This eBook introduces you to the basic concepts and provides insights into the lead nurturing process.

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