As marketers, we're increasingly responsible for outcomes and not just output. That takes measurement. While marketing automation can help you effectively market online through multiple channels, its ability to measure, manage and demonstrate the holy grail of marketing—Return On Marketing Investment (ROMI)—is unmatched...
This free educational seminar features practical applications from real-world examples where marketing automation helped increase the volume, velocity and veracity of leads through the marketing/sales funnel and put these organizations on a path to positive ROMI.
7:30 - 8:00 a.m.
Registration & Continental Breakfast
8:00 - 8:05 a.m.
Opening Remarks & Introductions
Bill Flanagan, EVP, Corporate Relations
Allegheny Conference on Community Development
8:05 - 8:35 a.m.
Sean Dazet, Principal Partner Strategist, HubSpot
8:35 - 8:40 a.m.
ROMI: An Overview
Arnie Begler, Principal, Pipitone Group
8:40 - 9:00 a.m.
Defining the Business/Marketing Challenge
Frank Schiffman, Senior Market Manager, Axiall Corporation
9:00 - 9:20 a.m.
Measurement of Baseline Metrics
Leah Moore, Digital Marketing Manager, Pipitone Group
9:20 - 9:40 a.m.
The Solution and ROMI
Scott Pipitone, President & CEO, Pipitone Group
9:40 - 10:00 a.m.
Q&A and Panel Discussion
Moderators: Bill Flanagan & Arnie Begler
An educational seminar
Thursday, April 16, 2015
8:00 - 10:00 a.m.
PNC Park, Lexus Club
Please contact Megan Dombek at
412.321.0879 x217 or firstname.lastname@example.org