What's the measure of a marketing program?

ROMI

Measuring Return on Marketing Investment Through Marketing Automation

An Educational Seminar


 

THURSDAY, APRIL 16

REGISTRATION STARTS AT 7:30 AM

PNC PARK, LEXUS CLUB

ABOUT


The era of marketing accountability has arrived.

As marketers, we're increasingly responsible for outcomes and not just output. That takes measurement. While marketing automation can help you effectively market online through multiple channels, its ability to measure, manage and demonstrate the holy grail of marketing—Return On Marketing Investment (ROMI)—is unmatched...

This free educational seminar features practical applications from real-world examples where marketing automation helped increase the volume, velocity and veracity of leads through the marketing/sales funnel and put these organizations on a path to positive ROMI.

KEY TOPIC & TAKEAWAYS

  • Proper goal setting and how it leads to ROMI
  • Understanding the math behind the metrics
  • Essentials of aligning Marketing and Sales
  • Easy steps to get you on the path to ROMI

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WHO SHOULD ATTEND: If your responsibility is moving people to action through any of the following disciplines — and demonstrating a positive ROMI in the process — this seminar is for you:

SPEAKERS


Industry experts share the importance and incremental steps to measuring ROMI

Bill Flanagan

EVP, Corporate Relations, Allegheny Conference on Community Development

Host & Moderator

Leah Moore

Digital Marketing Manager, Pipitone Group

Measurement of Baseline Metrics

Sean Dazet

Principal Partner Strategist, HubSpot

Keynote Speaker

Frank Schiffman

Senior Market Manager, Axiall Corporation

Defining the Business/Marketing Challenge

Scott Pipitone

President & CEO, Pipitone Group

The Solution and ROMI

 
 

AGENDA


DOWNLOAD AGENDA PDF

7:30 - 8:00 a.m.
Registration & Continental Breakfast

8:00 - 8:05 a.m.
Opening Remarks & Introductions
Bill Flanagan, EVP, Corporate Relations
Allegheny Conference on Community Development

8:05 - 8:35 a.m.
Keynote Address
Sean Dazet, Principal Partner Strategist, HubSpot

8:35 - 8:40 a.m.
ROMI: An Overview
Arnie Begler, Principal, Pipitone Group

8:40 - 9:00 a.m.
Defining the Business/Marketing Challenge
Frank Schiffman, Senior Market Manager, Axiall Corporation

9:00 - 9:20 a.m.
Measurement of Baseline Metrics
Leah Moore, Digital Marketing Manager, Pipitone Group

9:20 - 9:40 a.m.
The Solution and ROMI
Scott Pipitone, President & CEO, Pipitone Group

9:40 - 10:00 a.m.
Q&A and Panel Discussion
Moderators: Bill Flanagan & Arnie Begler

 
 

What's the Measure of a Marketing Program?

Measuring ROMI Through Marketing Automation

An educational seminar

Thursday, April 16, 2015
8:00 - 10:00 a.m.
PNC Park, Lexus Club

Limited seating. Register by April 10.

KEY TOPIC & TAKEAWAYS:

  • Proper goal setting and how it leads to ROMI
  • Understanding the math behind the metrics
  • Essentials of aligning Marketing and Sales
  • Easy steps to get you on the path to ROMI

For More Information:

Please contact Megan Dombek at
412.321.0879 x217 or mdombek@pipitonegroup.com

412.321.0879

REGISTER HERE


This event is free of charge