“Getting the Results You Seek from Demand Generation”

Does your sales team criticize the quality of inquiries generated by marketing? Does your marketing team complain about the lack of follow up from sales? If so, you’re stuck in the lead paradox. And you’re not alone. Only 8% of companies say their marketing and sales departments are tightly aligned [Aberdeen Group].

The good news? Ninety percent of Senior Marketers have cited alignment as a high or very high priority for 2013 [Forrester Research]. Download the Getting the Results You Seek from Demand Generation eBook to learn:

• How demand generation gets your brand more involved in the purchase decision process
• How to manage multiple contact impressions
• How to leverage behavioral activity for a more custom brand experience